Phenix City, AL – January 2021 – Rock Island Ridges has been recognized among the Elite 1% properties in the nation with the best online reputation for 2020 by J Turner Research, the leading market research firm exclusively serving the multifamily industry. Just 1,303 properties earned this distinction.
The Elite 1% ORA™ Power Ranking is an annual ranking based on monthly online reputation research of over 122,000 apartments across multiple review sites and Internet Listing Services (ILSs). J Turner assigns an independent Online Reputation Assessment score (ORA™) to each property based on a scale of 0-100, and this score determines a property’s rank. The ORA™ score was developed by J Turner to simplify how online reputation is measured. It serves as the multifamily industry standard to measure a property’s online reputation.
To be eligible for this ranking, a property had to register a minimum ORA™ score of 90. For properties with the same ORA™ score, the property with the higher number of reviews ranked higher. The national average ORA™ is 65.73. Rock Island Ridges scored 92.
The annual Elite 1% ranking is part of the ORA™ Power Ranking series published by Multifamily Executive (MFE). Each month, MFE features a ranking of properties and management companies based on their ORA™ scores. A property or a management company does not have to be a J Turner Research client to qualify for this ranking. To learn more about ORA™, please visit https://jturner.us/ora.
“We are proud to be named by J Turner Research among the Elite properties in the nation for our stellar online reputation. It takes an entire team to win residents over, and we are incredibly proud of our team members who accomplished this during a year as challenging as 2020. A huge thank you to our residents for cheering us online on various review sites.”