AUSTIN, TX – Flournoy Properties Group (FPG), a leader in multifamily property management, is pleased to announce the appointment of Madalyn Howell as Regional Marketing Director overseeing the company’s strategic marketing initiatives for its Texas and Florida markets.

Madalyn has seven years of progressive marketing experience, with a primary focus on the property management industry. A proud Austin resident, she earned her degree in Public Relations from the University of Texas, where she developed expertise in strategic marketing and communication. Her innovative approach and impactful contributions to multifamily marketing were recognized in 2022 when she was honored as one of the National Apartment Association’s (NAA) Top 20 in Their Twenties, an accolade celebrating young professionals making significant contributions to the multifamily industry.

Prior to joining Flournoy, Madalyn served as Senior Marketing Manager at Greystar, where she successfully contributed to marketing operations for a portfolio exceeding 12,000 units. Her passion for creating meaningful connections and her forward-thinking strategies have made her a dynamic force in the industry.

In her new role, Madalyn will be responsible for driving strategic marketing initiatives across multiple properties within her designated region. She will lead efforts in branding, digital marketing, lead generation, and resident retention strategies, all aimed at achieving maximum return on investment, enhancing brand presence, and aligning marketing efforts with the company’s overall growth objectives.

“We are thrilled to welcome Madalyn to our team,” said Joanna Harry, Vice President of Marketing at Flournoy. “Her experience, innovative mindset, and passion for strategic marketing and client relations will be invaluable as we continue to strengthen our presence on both our owned and third-party assets in the Texas and Florida markets.”

“I am excited to join the Flournoy team and contribute to the success of its dynamic portfolio,” said Madalyn. “I look forward to applying my passion for marketing innovation and strategic growth to enhance the resident experience and drive exceptional results across the region.”


About Flournoy Properties Group
Flournoy Properties Group (FPG) is a fully integrated boutique apartment management company specializing in the management of premier multifamily properties in strategic locations throughout the Southeast and Texas. The firm continues to add value to its owned and third-party managed portfolio by delivering innovative and results-driven management strategies, creating exceptional living experiences for residents. Flournoy is a wholly owned subsidiary of Kajima USA.  To learn more about FPG, visit www.flournoyproperties.com.